Meet BAD Alfred's Distilling! This client contacted me about doing the packaging design for a line of craft spirits, whiskeys and grappa. The initial direction given to me was to follow the thread of the girl empowerment designs already implemented for the company's line of Vodkas and fruit brandy. 

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I did show designs for this direction but in my mind I kept seeing a gargoyle with a long tongue. I created the creature as a hand illustration and he looks a bit like the client. Together we collaborated on the byline

"BE BAD".

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