Make it stand out
Strive for an original iconic logo and byline in this case “Liberty improves the Spirit.”
Keep your icon and branding story continuous through all product packaging.
Iconic logo - Spirited Jane
Meet Spirited Jane - she’s the memorable character we created behind the now well established Pennsylvania Distillery Liberty Pole Spirits. She tells the story of the resistance troops that held off taxation during the infamous Whiskey Rebellion.
Whatever it is, the way you tell your story online can make all the difference.
Product Consistency
Consistency of story with product design variations that make your brand strong.
Tell the story
Your customers want to know your story - use your package to tell it.